About Me Joanna Booty
Joanna Booty

Over the years, I have worked out what motivates me and what I love to do and what is important to me.  I have coached myself to weigh all of this up and I made the decision to start my own career coaching service.  I can use all the valuable skills, experience and qualifications I have gained over the years to do the work that makes me want to get out of bed in the morning.  Outside of work, my passion is dogs.  I have 5 rescue dogs and that is only possible because I have created my own portfolio career.  As well as this coaching business that capitalises on my skills, experience and interests, I run my own pet accessory business, indulging my creative side (I design my own fabrics and make the accessories).  The way I work now allows me to work at home to be with my dogs, spend time at the local dog rescue centre and make a living doing doing what I love.  I want to help other people do the same.

I don’t mean I want everyone to have 5 dogs and start a business though! I want to help you think through what you love to do, what you don’t like to do, what is important to you, what you want to get out of life and what skills and experience you have.  Then I can support you to make a plan to realise your dreams.

I am a qualified coach and HR professional with deep experience in careers.  In the late 1990s, I graduated from  The London School of Economics with a Masters degree in Industrial Relations & Personnel Management and have circa 20 years professional experience.  I am CIPD qualified (this is a professional HR qualification) and I have a Post-Graduate Certificate in Career & Talent Management.

I spent a significant part of my career recruiting and developing graduates, interns and apprentices in blue chip companies across a range of industries as well as creating and deploying career and talent management programmes up to senior management levels.

I have worked in this field at Airbus, Tata (formerly British Steel), John Lewis Partnership and Vodafone.  Just a few years ago, I led a project at the John Lewis Partnership to completely re-design their graduate programmes.